![]() The report also said that in addition to disrupting counterfeiters through civil suits, Amazon's CCU (Counterfeit Crimes Unit) works with law enforcement or joint enforcement and seizures across the globe, including taking action against bad actors, suppliers, social media influencers and fake invoice providers. Recently, Amazon India and Indian Institute of Public Administration (IIPA) signed an MoU to collaborate to educate online consumers about their rights and also create awareness about safe shopping practices, thereby protecting online shoppers from bad actors. She also stressed on the company's innovations in seller vetting that is deterring bad actors from attempting to create new selling accounts.Īnna Dalla Val said, in India, the company launched a multi-phase campaign on consumer education and awareness. Amazon, which released its third annual Brand Protection Report, said that it continues to innovate and drive counterfeits to zero.ĪLSO READ | Unaffected by disability, Vizianagaram youth goes on to bag his dream job at Amazon It also removed 60 lakh counterfeit items last year. Amazon has invested over $1.2 billion and also employed more than 15,000 people to protect customers, brands and selling partners from counterfeits and fraud.
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